Created for the fans and by the fans, World Nutella® Day – celebrated on 5 February every year since 2007– brings people from across the world together in their love for the iconic spread. This year, Nutella® is ready to spread even more smiles across its ever-growing global family with a campaign filled with exciting new partnerships, cultural events and activities inspired by its ubiquitous presence in popular culture!
What’s New For 2025!
- E-commerce – Nutella® fans in India can grab their favourite jars of the much-loved spread with a single click. E-commerce platforms Blinkit, Zepto, and Swiggy Instamart are rolling out exclusive offers to deliver Nutella® straight to their doorsteps.
- In-store promotions – Walk into Krispycream, Creamstone, The Waffle Co., Cool Scoop India, myfroyoland and many more outlets to enjoy that extra free special topping of Nutella® magic on special treats.
- Nutella® Insta handle – Nutella® India’s Instagram is serving up four decadent Nutella® recipes to mark the occasion — think Nutella®-drizzled crepes, cloud-like pancakes, and more. They make it super-easy for fans to partake in the joyful tradition of turning everyday meals into extraordinary moments with the world’s favorite hazelnut spread this World Nutella® Day.
- Ad Film – And finally, Nutella® India’s mega-fan actor Ranveer Singh stars in a heartwarming brand film, reminding everyone why this spread is the ultimate happiness hero!
Nutella®, which celebrated its 60th anniversary last year, is chosen by millions globally to spread positivity, feed togetherness and bring unbeatable taste to the table. A story of invention and passion, Nutella® has been spreading smiles across the globe for six decades, continually evolving and innovating to find new ways to surprise and delight its fans across 170 countries.
This love and passion even sparked the creation of World Nutella® Day in 2007. When Sara Rosso first invented World Nutella® Day, Nutella® was enjoyed as a hazelnut and cocoa spread only. Now, 17 years later, fans around the world can celebrate the many ways to enjoy Nutella®—whether as a biscuit, snack, frozen bakery item, or even ice cream. A few months ago, Nutella® also launched a new plant-based version, extending the experience to even more fans worldwide.
Looking ahead, the Ferrero Group will continue to explore new ways to surprise and delight its fans, while building on Nutella®’s legacy and Ferrero’s confectionery expertise. This includes the launch and expansion of its new Frozen Bakery range, muffins, croissants, crepes, and donuts, offering yet another way to enjoy the signature Nutella® experience at home.This year, the brand is calling on fans to celebrate World Nutella® Day and spread the joy of Nutella® by sharing their special moments on social media using #WorldNutellaDay#spreadanutellasmile
