On the occasion of Rakshabandhan, Zepto has launched a new campaign, ‘Rakhi Aapki, Lifafa Humara,’. Following the success of its 3rd-anniversary campaign, where the quick commerce app delivered 750,000 orders, Zepto now aims to deliver over 3.5 million orders within just three days.
As part of this special campaign, Zepto is offering a unique Raksha Bandhan lifafa, containing a scratch card for both brothers and sisters. These scratch cards give participants a chance to win prizes worth Rs. 5 crores, including cars, a luxurious trip to Dubai, iPhones, TVs, speakers, and washing machines, ensuring that no lifafa goes empty.
To add to the festive spirit, Zepto is releasing a humorous rap ad-film that captures the fun, teasing, and love dynamics of sibling relationships.
Talking about the campaign, Chandan Mendiratta, Chief Brand Officer, Zepto, said, “Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level. We’re thrilled topartner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”
The Shagun ka Lifafa ad film will be showcased across all digital and social media platforms starting August 16, 2024.
